Cerros Growth Partners runs in-store retail, marketplaces and retail media as one plan. A shopper who finds you in search looks for you in the aisle. A strong shelf makes every search ad work harder. We acquire new customers profitably across both, then bring them back as repeat revenue.
New customers acquired profitably in either place. Repeat revenue from both.
Most brands run each channel from that channel's own dashboard. Every platform reports its own wins, and nothing connects them. The upside sits in the space between.
Amazon, Walmart, Meta and Google can each claim the same sale. Add up on-platform ROAS and it often comes to more than the revenue you booked. Budget follows whichever report looks best, not what actually drove the sale.
We don't manage to ROAS. We manage to new-customer economics, read across every channel at once.
When sales, marketing and finance each work from a different platform report, meetings go to reconciling numbers instead of making decisions.
Every channel lands in one database the brand owns. One number, read the same way by everyone.
A new retailer, a new region or an endcap shows up online as more branded search on Amazon, Walmart.com and Instacart. On-platform reports credit the ad that caught that shopper, not the shelf that sent them.
We read store launches and branded search together, so retail gets credit and ad budgets stay honest.
Online velocity, ratings and search demand are proof a retail buyer can act on. A brand that wins on marketplaces walks into line reviews with evidence.
We build the digital story that helps win new doors, then support the launch online.
They tell us what a new customer is worth, what we can spend to win one and how fast they pay it back. That guides more new-customer revenue into the business, and new customers grow marketplace and retail together.
Total new-customer revenue divided by total marketing spend, across every channel. No platform gets to claim it alone.
The margin a customer brings in over their life with the brand, after product cost, fees and fulfillment.
The time it takes a new customer's contribution margin to cover what it cost to win them.
Retail, ads, organic search, conversion and inventory move together. We run them together, so a win in one place does not leak out through another.
Sponsored search on Amazon, Walmart, Target, Instacart and Chewy, built around the queries that drive category sales. Budgets follow new-customer economics, not a blanket ACOS target. Negatives are set from your organic conversion rate, not a fixed click count.
Amazon DSP and retailer audience buys sized to the brand, measured in Amazon Marketing Cloud where it applies. We track new-to-brand and path to purchase, and report DSP apart from search because the attribution differs.
Search data read query by query on every marketplace that shares it. We find where you earn clicks and lose the sale, then fix the listing copy, price or promotion. A better page makes every ad dollar cheaper.
Distribution, trade promotion and store sell-through read from retailer and distributor data. Your in-store and online plans are built together, so each one lifts the other.
Subscribe & Save, brand tailored promotions and customer cohorts. This is where a new customer becomes repeat revenue, and growth holds after the ad stops.
60 to 90 day replen plans by brand and channel, built on sell-through and lead times, with lift for Prime Day, BFCM and January. Refreshed every Monday. Winners stay in stock, so rank is never lost to a stockout.
Weekly dashboards on Cerros. Acq MER, lifetime contribution margin, payback period and new-to-brand, each against prior period and plan. Each marketplace, DSP and Google Ads are reported separately. Gaps in the data get flagged, not estimated.
Most agencies work out of exports and spreadsheets. We built Cerros so every client's data lands in one platform, branded as theirs, with a private AI, the Brain, trained on everything you connect. 40+ connectors. One source of truth. Clients log in to the same workspace our team uses.
Explore the platform at cerros.aiIf it holds your data, we can connect it. New connectors come online in days.
Each brand gets an isolated, enterprise-grade database. Nothing is pooled across clients.
One login, branded as yours, with the toolkit included.
Amazon is read every day. Listing, buy box, best-seller rank, ratings and page-1 search position for your ASINs and your competitors'.
Marketplace search data joined to ad spend by query. This shows which queries bring in new customers, and at what cost.
Ask a question in plain English. The Brain answers from your brand's data only and links the report behind each number.
Forecasts, replen plans and trade promotion tracking for brands that also sell in retail and through distributors.
Your numbers never leave your platform and are never used to train or fine-tune any model.
Strategists set the plan, run the accounts and write the weekly read. Judgment calls stay with people.
Pulls, cleans and joins the data, refreshes it daily and flags gaps. Our time goes to decisions, not exports.
Supplements, functional beverages and wellness. Categories where search is crowded and repeat purchase decides who wins.
Every engagement starts with the same full-account audit. The plan comes from what the data shows, and the weekly report checks the plan.
We pull seller, retail media, DSP and AMC data from every marketplace you sell on and read organic share, paid concentration, conversion, retention and inventory. Waste is any search term with 5+ clicks and no sale.
We pick the queries and audiences that bring in new customers profitably, set budget by Acq MER and payback period, and agree the targets before anything changes.
Day-to-day campaign, catalog and replen work. We cut what does not buy share and scale what does.
A weekly ads audit and a monthly review. Every number comes with a comparison. Bad weeks get reported first.
Senior leadership owns every client account. There is no handoff to a junior manager after the contract is signed.
No discovery call and no pitch deck. We book 1.5 hours with senior leadership and go through every platform you sell on, live. You leave knowing what is working, what to cut and where share is open.
tw@cerrosgp.comTell us the brand, the marketplaces and retailers you sell through and your monthly revenue range. We reply with a session time and an access checklist.
Here for the software only? Book a platform demo at cerros.ai.